Today's Top 9 Customer Experience Imperatives
Customer Experience (CX) is the holistic, journey-based evolution of what was once known - albeit myopically - as customer service. Today's smartest companies are paying attention to CX trends and making much-needed adjustments - some minor and some major. Why? Because a remarkable customer experience leads to customer loyalty...which leads to repeat and referral business...which is a preferred and sustainable path to profitability, and - as it turns out - a strengthened organizational culture. Below are 9 key areas that are proven to be more than worthwhile investments; they are imperatives.
1. Tailored Experiences/Personalization
The previous was presented by Steve Dorfman. It's a great message.