"Don't leave things to the imagination once you're negotiating. Instead of "Could you budge on the salary?", say, 'I would be more comfortable with a base salary of $105,000.'"
Lastly, the word "want" can tank negotiations. Using it can undercut the entire premise of your argument that you deserve to be paid more and you deserve a more competitive salary. Go into a negotiation with facts and figures, making a compelling case. Start with printing out the results of your personal salary estimator, Know Your Worth. See what you base salary should be and see what the industry norms are.
"You could talk about what you want, which just isn't all that important. Or you could talk about what the company wants, which is not as potent as talking about what the company needs, which are the most important thing," adds Doody. "Focus on the company's needs and how you can help meet those needs so they can easily see your value and work to compensate you for it."